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About Whites Group

Australian & family owned

Whites has been listening and responding to the needs of Australian farmers and fencing contractors for over 50 years. Continuously developing better fencing ideas proven to work on the farm, Whites has pioneered a number of original ideas like Ute Pack designed to get the job done with a minimum of fuss.

Australian owned and operated, Whites is a family business with its roots strongly embedded in steel, wire and fencing products since 1977. Today, Whites Rural takes up the mantle as Whites’ specialist rural arm signifying a deeper, long-term commitment to the needs of rural Australia.


We value people

We’re big on creating an awesome workplace and are dedicated to ensuring that our employees and suppliers share our values to minimise risk to WHS, how we operate, human rights and diversity in our business or its supply chains.

See our modern slavery statement and plan here 

Our Brands


Our 8,000 square metre Murray Manufacturing Facility and distribution centre in Albury NSW combines over 70 years of manufacturing experience and the state-of-the-art equipment with Whites’ 50-year market experience.

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Whites Rural

Not to be outdone, our fully hot dipped galvanised post is coated to meet the requirements of the Australian Standard AS4680. A high strength, high performance galvanised post offering savings compared to other posts at the premium end of the market.

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Jack White invested in a tie wire business based out of St Peters, Sydney, to form Whites Wires


John Kelly and John Everett took over the operation and moved to new premises in Granville, Sydney, with a team of four.

“The market was changing at that time, buying groups were coming forward, and I knew I could make my mark in the distribution of fencing products…the time was right.”
– John Kelly



Business flourished and soon Whites Wires outgrew it’s premises, needing to move to a new site in Silverwater, NSW to keep up with national demand.

Image : Whites Group Silverwater Warehouse – 1985


John Kelly ventured overseas to scope further opportunities.


Continued growth saw the business extend its operation off-shore producing bird netting and reinforced wire belt packs and later into other key product lines as well.


Its WA and SA branches opened to meet local market needs


Whites continued to blossom and so with it the Whites team. From a humble four in the 70’s to its 100th employee.


Whites Wires rebranded to Whites Group to reflect its expanding category credentials too.



The Stockpost range launched, and become Whites’ biggest selling product range – hot dip!


Whites Group were inducted into The Family Business Australia Hall of Fame.


The Murray-Albury Australian manufacturing plant opened, focusing on Australian made fencing and gates. Made by locals for locals.
Design Flow Decorative Polymer Specialist were added to the Whites’ portfolio, further expanding its business opportunities.


Jack, the consumer arm of the business, launched to inspire AU and NZ customers to love their outdoors!

“When we first started back in the 70s, we never thought that this was going to happen, it’s a real family success story, and we couldn’t have done it without the boys.”
John Kelly