Whites Rural - Expect More
Expect More

Expect More



The market has learnt to expect more from Whites for products and service built around down-to-earth Australian family values.

Our long history of continuous improvement has yielded many new and unique product offerings, always striving to provide greater value to farmers and fencing contractors in the rural market.






Stockpost: Our flagship

Developed from humble beginnings as Whites’ Heavy Post, our investment in a new state-of-the-art factory made it possible to hot-roll specially produced high grade steel so we could provide you a fence post with market leading strength and performance. That post is Stockpost: Made Stronger, Lasts Longer and Goes Further.

The Stockpost range featured the innovative ground mark, and we also introduced a quality bituminous black coating, oven baked providing a tough outer barrier to give you better value and a high quality finish. The new black coating and the Australian Standard hot dipped galvanised coating soon established Stockpost as the high performance post without the high price tag.

A year after Stockpost’s launch in 2012, we challenged ourselves to create a faster fencing option. The development of Ute Pack, designed in Australia, introduced complete slings of posts without wire ties thereby saving you time with a safe, re-fastenable pack easily carted by ute.

The market’s reaction to Stockpost was overwhelming and we listened when you asked for a big intermediate post and a solid, sturdy end assembly unit. The release of Stockpost XL and Stockpost End Assembly delivered a complete Stockpost fence package so you can confidently build knowing they are all made with the same high quality materials and offering the same value for money for which Stockpost has become known.







WhiteS and Frauenfelder: A TRUE rural partnership

Whites started out in 1972 reselling Australian made wire products, tie wire and fence wire, together with prefabricated fence and netting.

Today, Whites’ partnership with local manufacturer Frauenfelder (est. 1948) means it can continue to offer you the highest quality wire products, from an Australian base.

It also means we are giving back to the rural community. The partnership has boosted local jobs and the economy, and Frauenfelder is now a growing regionally based manufacturer of fencing products in Australia.

 Watch the Frauenfelder story here 



experience that matters

With over 100 years’ experience between them, the partnership brings Frauenfelder’s manufacturing expertise to Whites’ wide range and national footprint. In essence, it is two great Australian-owned family businesses working together with a shared vision for the future of rural fencing in Australia. That vision is to bring greater value to Australian farmers and fencing contractors through innovative, high quality products, and friendly, professional service.

We couldn’t think of a better way to supply wire product and support the Australian rural market than with product made in regional Australia.



Expect More from Whites Rural